Visit Anaheim Careers

Mission: Impacting our communities and visitors through the power of travel.

VISIT ANAHEIM CORE VALUES: Trust, Integrity, Collaboration and Innovation.

The Vice President of Intermediary Strategy will implement short and long-term strategies to enhance Anaheim’s position and performance with key intermediaries. Key objectives include development of custom plans for each targeted intermediary that sources group business both for citywide and inhouse opportunities.

The goal of this position is to gain market share for Anaheim and Garden Grove through converting additional leads into definite business.

The responsibilities of this job include, planning, and implementing innovative initiatives and partnership agreements to position Anaheim and Garden Grove hotels as the premier choice for meetings, conventions and conferences.

The Vice President, Intermediary Strategy reports to the Chief Sales Officer.

Primary Duties and Responsibilities

Responsibilities will include but will not be limited to:

Essential Functions:

1. Negotiation and fulfillment of annual partnership agreements with strategic accounts.  Ensure reporting is part of the agreements in order to track YOY volume increases or decreases. Review strategic accounts to determine cost benefit analysis of partnership agreement and negotiate terms as necessary to build additional strategic account partnerships.
2. Develop and manage partnerships with strategic accounts to increase lead volume to the destination and achieve disproportionate market share.
3. Enhance Anaheim’s visibility and viability to strategic accounts by attending and presenting at partner meetings, regional meetings, annual meetings and other miscellaneous related meetings.
4. Analyze and increase marketing partnerships and develop messaging, as necessary, with key strategic accounts.
5. Implement, manage and update site inspection incentive plans for strategic accounts thru input from hotel members and strategic accounts in order to help increase bookings to the destination.
6. Presentations to members’ sales teams to ensure they understand our role and processes for generating new leads and to learn what is new on their property in order to communicate accurately to strategic accounts and their clients.  
7. Educate account meeting planners, associates and key contacts regarding destinations attributes for all types and sizes of meetings through personal interaction, webinars, industry events and Destination Orientation trips.
8. Represent and perform Anaheim presentations at industry, segment tradeshows and DMO functions and acts as point person for trade shows, as assigned, to help promote the Anaheim area. 
9. Create invite lists and participates in key 3^rd Buyer Education trips ( BET’s ), client development and hosted tradeshow events. 
10. Attend any site inspection that has an Intermediary attached to it based on size and importance in order to assist in securing the business for the destination.
11. Implement strategies and growth plans for major convention tradeshow accounts such as Informa Markets.
12. Work with Business Intelligence to leverage market data to evaluate performance and refine strategies.
13. Partner with the Senior Director of Services and Events to plan and execute Buyer Education Trips and Sales Missions.
14. Perform all other duties as assigned.

Knowledge, Skills & Ability

• Detail oriented with a strong focus on delivering high-quality results.
• Creative problem-solving skills and the ability to think on your feet.
• Ability to work both independently and as part of a team.
• Customer-focused mindset with the ability to build and maintain strong relationships.
• Attention to detail and the ability to handle sensitive information confidentially.
• Proficiency in programs, such as Microsoft Word, Excel, Outlook, PowerPoint, Outlook.

Background

• Supervision

  • Some supervisory experience is preferred for this position.

• Confidentiality

  • Some confidentiality is required for this position.

• Mental Application

  • Ability to concentrate on tasks for long periods of time.Capable to perform several tasks simultaneously.Competent to present information, answer questions, talk informatively. Attention to detail required. Direct contact with general public. Ability to meet deadlines.

• Responsibilities

  • The extent to which an error in judgment on the job would result in loss of time, expense, or public/employee goodwill. Most projects that are processed are on a strict deadline. Errors in judgment would significantly impact smooth office operations and would result in loss of favorable relations with bureau members and the travel trade.

• Contacts – Internal and Public

  • Frequent contact with those individuals inside and outside of the organization.  A friendly, outgoing personality is required for smooth department operations.  This type of personality is especially important for telephone calls - both incoming and outgoing.

• Magnitude and Scope

  • This type of expenditure is not required in this position.

Specifications

1. Education
   Required: 2-year college degree.
   Preferred: 4-year college degree in Business, Marketing, Communications, Advertising, Hospitality/Tourism, Public Relations, or international languages/culture.
2. Experience
   Required:  5-7 years sales or marketing experience in a related industry.
   Preferred:  10-12 years sales or marketing experience in the hospitality or tourism industry.
3. Abilities
   Required: Excellent communication skills, oral and written, presentations and business correspondence, ability to perform multiple tasks and simultaneous projects and sales accounts, with a high level of professionalism.
   Preferred: Computer knowledge (software programs - Simpleview, Excel, Microsoft Office, TEAMS and GoTo), knowledge of key markets, and related industry associations and trade shows and meetings.

   Fluency in second language, preferably Spanish.

Reasonable Accommodations

A. Physical Activity

1. Ability to frequently stand, walk, and/or sit.
2. Ability to occasionally lift, carry, push, and/or pull approximately 50 pounds.
3. Ability to occasionally climb stairs.
4. Ability to occasionally kneel down or crawl on the floor and reach for any and all objects required to perform his/her job functions.

B. Use of Senses

1. Ability to properly converse in ordinary conversation and over telephone.
2. Ability to hear ordinary conversations.
3. Ability of good vision, i.e. to see both near and far sighted objects, depth perception, color vision, and field vision.

C. Cognitive Requirements

1. Frequently perform math functions, calculation functions, problem solving, formulations, reasoning, and analyzing for a variety of reports.
2. Constantly perform reading and proofreading.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to travel domestically and internationally.  Work week can exceed 37 ½ hours and not be limited to traditional workdays Monday- Friday. Occasional evenings and weekends are required.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a professional business office.

A consistent and reliable presence at work is necessary. 

Hybrid schedule – Work from home Monday, Thursday & Friday (subject to change).

Mission: Impacting our communities and visitors through the power of travel.

VISIT ANAHEIM CORE VALUES: Trust, Integrity, Collaboration and Innovation.

The Director, Tourism Development will implement long-term strategies to enhance Anaheim’s position as a leading leisure destination managing the team and initiatives to boost the local economy through tourism by increasing domestic and international visitors, promoting longer stays and higher spending.

The goal is to position the Anaheim area as the ideal Southern California base of stay highlighting the key attributes of the destination in the consumer and trade markets and working in a strong team environment, driving tourism initiatives, developing partnerships, and implementing strategies to target key domestic and international leisure travel.

The responsibilities of this job include managing the team, planning, and implementing innovative consumer initiatives and trade efforts to position Anaheim and Garden Grove hotels as the base of stay and maximize use of partner lodging facilities, attractions, transportation companies, shopping, dining, cultural and sport venues.

Primary Duties and Responsibilities

Responsibilities will include but will not be limited to:

Essential Functions:

1. Manage the Tourism Department Managers and Specialist to ensure the successful use of the resources, execution of programs, integration of initiatives, and collection of reporting, and results.
2. Responsible for assigned markets and accounts by creating consumer initiatives, executing innovative, cost-effective sales efforts, programs, and events to strengthen brand awareness, help drive overnight stays and extend length of stay in Anaheim area TID hotels to grow awareness and increase demand.
3. Develop a strategic road map for domestic and international efforts in feeder markets for Anaheim to position the destination as the ideal Southern California base of stay for domestic and international leisure visitors by highlighting the key attributes of the destination in the consumer and trade markets. 
4. Ensure the Tourism team drives overnight stays for partner TID hotels by creating a distinct identity in the minds of domestic, international travel trade and consumers. 
5. Ensure all the international offices follow the strategic road map and its execution with the implementation of the destination message and the direct generation of results.
6. Develop a comprehensive program to target the Receptive Tour Operators with hotel participation, content ideas, destination assets, and the direct participation in RTO events.
7. Oversee the Tourism Programs Calendar and ensuring there are no conflicts within departmental or inter-departmental programs.
8. Contribute to the content of the Partner Update Meeting and assist with the planning, promotion, and successful execution of the meeting.
9. Contribute to establishing  standard operating procedures to streamline processes for programs and reporting to maximize efficiencies.
10. Maintain and monitor the overall department’s budget to ensure it gets deployed and optimized according to the strategic road map ensuring the generation of room nights to Anaheim area TID hotels.
11. Develop monthly reports tracking KPIs and results from all consumer and trade efforts, expense reports, metrics, trip reports, and other administrative duties as needed.
12. Ensure the successful development and integration of consumer multilayer programs including collaboration and asset inclusion from Marketing and Communications along with a conversation partner such as OTA, operators, airlines, etc. 
13. Collaborate with Marketing to develop marketing strategies, design collateral materials, reference guides, signage, e-vites, web landing pages, etc. as needed.  
14. Collaborate with Communications to develop media opportunities to enhance Visit Anaheim sales missions, fam tours, trade shows, etc.
15. Initiate co-op sales, destination promotions and marketing opportunities with traditional or non-traditional partners to launch consumer promotions and in-market activations integrating Anaheim area TID hotels to generate demand specially during off-season.
16. Develop a plan to grow the Online Training Program including the expansion of the Travel Trade Discounts and the implementation of webinars and trainings.
17. Oversee the trade efforts for the Luxury Market leveraging product, messaging, campaign assets and alliances to expand and develop educational resources, fam itineraries, and participation at Luxury Market events.
18. Ensure FAM itineraries reflect a comprehensive destination experience, and groups don’t overlap or conflict within the same time period.  
19. Provide periodic destination updates to tier-one clients and keep them updated about new developments and resources.
20. Oversee Visit Anaheim’s presence at IPW, attend conferences, product launches, and partner events as needed.
21. Support other members of the Tourism Development Team with special projects.
22. Identify and develop the content including stats, trends, and industry insight for public presentations on to travel professionals, partners, community groups, schools, and colleges.
23. Perform all other duties as assigned.

Background

• Supervision

  • Some supervisory experience is preferred for this position.

• Confidentiality

  • No confidentiality is required for this position.

• Mental Application

  • Ability to concentrate on tasks for long periods of time.Capable to perform several tasks simultaneously. Competent to present information, answer questions, talk informatively. Attention to detail required. Direct contact with general public. Ability to meet deadlines.

• Responsibilities

  • The extent to which an error in judgment on the job would result in loss of time, expense, or public/employee goodwill. Most projects that are processed are on a strict deadline. Errors in judgment would significantly impact smooth office operations and would result in loss of favorable relations with bureau members and the travel trade.

• Contacts – Internal and Public

  • Frequent contact with those individuals inside and outside of the organization.  A friendly, outgoing personality is required for smooth department operations.  This type of personality is especially important for telephone calls - both incoming and outgoing.

• Magnitude and Scope

  • This type of expenditure is not required in this position.

Conditions and Equipment

• Working Conditions
  • Cubicle/desk with basic office equipment, no natural lighting in work area, high traffic works areas and corridors.
• Equipment Operation
  • Telephone, personal computer (Macintosh and PC), software knowledge (word processing, database, and spreadsheet programs), fax machine, copy machine, and laser printer.

Specifications

1. Education
   Required: 2-year college degree.
   Preferred: 4-year college degree in Business, Marketing, Communications, Advertising, Hospitality/Tourism, Public Relations, or international languages/culture.
2. Experience
   Required:  5-7 years sales or marketing experience in a related industry.
   Preferred:  10-12 years sales or marketing experience in the hospitality or tourism industry.
3. Abilities
   Required: Excellent communication skills, oral and written, presentations and business correspondence, ability to perform multiple tasks and simultaneous projects and sales accounts, with a high level of professionalism.
   Preferred: Computer knowledge (software programs - Simpleview, Excel, Microsoft Office, TEAMS and GoTo), knowledge of key markets, and related industry associations and trade shows and meetings.

   Fluency in second language, preferably Spanish.

Reasonable Accommodations

A. Physical Activity

1. Ability to frequently stand, walk, and/or sit.
2. Ability to occasionally lift, carry, push, and/or pull approximately 50 pounds.
3. Ability to occasionally climb stairs.
4. Ability to occasionally kneel down or crawl on the floor and reach for any and all objects required to perform his/her job functions.

B. Use of Senses

1. Ability to properly converse in ordinary conversation and over telephone.
2. Ability to hear ordinary conversations.
3. Ability of good vision, i.e. to see both near and far sighted objects, depth perception, color vision, and field vision.

C. Cognitive Requirements

1. Frequently perform math functions, calculation functions, problem solving, formulations, reasoning, and analyzing for a variety of reports.
2. Constantly perform reading and proofreading.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to travel domestically and internationally.  Work week can exceed 37 ½ hours and not be limited to traditional workdays Monday- Friday. Occasional evenings and weekends are required.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a professional business office.

A consistent and reliable presence at work is necessary. 

Hybrid schedule – Work from home Monday, Thursday & Friday (subject to change).