Visit Anaheim Releases Destination Video Showcasing The City's Uncommon Character
Visit Anaheim, the official marketing organization for Anaheim, released a new destination video showcasing the more uncommon and unexpected experiences of the Southern California city. The energetic two-minute montage reinforces the uniqueness of Anaheim and illustrates how the city is built by a bevy of “Uncommon Characters,” the impetus of a new brand campaign introduced in the second quarter of 2018.
Created by San Diego-based advertising agency, Greenhaus, the new brand campaign and destination video, Uncommon Character, draws on the destination’s new infectious energy and innovative characters that have ushered in massive change to the city’s dynamics. Anaheim, one of Orange County’s largest and oldest cities, is home to prestigious attractions, entertainment and sports venues, theme parks and an exploding foodie culture and brew scene. The video reveals unexpected hot spots, trendy culinary and craft beer experiences, and revamped neighborhood spaces, inviting visitors to experience a whole new side of Anaheim.
Three years since the last destination video was created for Visit Anaheim, the newest iteration captures Anaheim’s rich story-telling heritage and larger than life cast of characters rooted in the city’s DNA. The video also depicts the city’s massive revitalization effort including new accommodations, attractions and entertainment options that draws more than 24 million visitors each year.
Many of the destination’s long-list of partners were included in the two-minute video including:
- Knott’s Berry Farm
- MLB Baseball’s Angels
- NHL’s Anaheim Ducks
- Anaheim Packing District
- Anaheim GardenWalk
- South Coast Plaza
"Anaheim’s full of characters and we are excited to continue showcasing our ever-increasing cast through the Uncommon Character campaign,” said Charles Harris, senior vice president, marketing, Visit Anaheim. “There is so much to our destination that visitors are still learning about. Through this video, we are able to reveal some of those uncommon places in our destination and locals that really make this destination magical.”