Pepe Avila | Director, Tourism Development

An award-winning travel and tourism professional, Pepe began his industry career in Mexico after obtaining a bachelor’s degree in international marketing from the Universidad Autónoma de Guadalajara.

His desire to cultivate and diversify his experience led to roles as a tour guide and meeting/special event planner. For nearly two decades, Pepe has immersed himself in the Anaheim tourism industry and now leads a team of five at Visit Anaheim to develop programs, partnerships and strategies in Canada, Mexico, Australia, New Zealand and Asia. He is also dedicated to passing his knowledge to other travel professionals; in addition to developing online destination training tools, he has lectured at colleges and association meetings nationwide and is an active member of the Certified Tourism Ambassador training program.