800+ Anaheim High School students learned about exciting career opportunities through new Tourism Workforce Initiative.

ANAHEIM, Calif., January 23, 2020 - The Orange County Visitors Association (OCVA) has successfully launched its new “Orange County Tourism Workforce Initiative” (TWI). The year-long county-wide program got off to a great start yesterday with speakers, videos, career resources and prizes from local attractions, retail outlets and more in a presentation to members of the junior and senior classes at Anaheim High School.

“This is going to be a game-changer,” said Anaheim Union High School District Superintendent Mike Matsuda in kicking off the event.

A customized transit bus, wrapped with images of tourism industry professionals and the initiative’s tagline, “OC Tourism: Grow Great Careers Here,” was staged on the quad just steps away from the auditorium where the program took place. The event began with a brief opening ceremony featuring remarks by Anaheim Union High School District Superintendent Michael Matsuda and Anaheim Mayor Pro Tem Stephen Faessel. The TWI presentation included talks by engaging young professionals in the tourism industry who shared their educational backgrounds and career paths, short videos by the California State University System on educational opportunities and by OCVA on hospitality industry careers, as well as prize drawings featuring tickets to Knott’s Berry Farm and the OC Fair and Star Wars-themed gift bags from Disneyland Resort.

“When you have a dream, when you want to make something happen, you need a lot of support,” said Jay Burress, President and CEO of Visit Anaheim and Chairman of the Initiative. “I want to thank those who have made this possible,” he continued as he recognized the TWI partners: Anaheim Resort Transportation, Visit Anaheim, Best VIP Chauffeured, California State University System, California Community Colleges, Orange County Community Resources, Knott’s Berry Farm, Newport Beach & Company, Trip.com, OC Fair & Event Center, Travel Costa Mesa, Visit Huntington Beach, Disneyland Resort, Irvine Retail Properties, and South Coast Plaza.

The launch was attended by a number of special guests including Anaheim Mayor Pro Tem Faessel; President of the Anaheim Union High School District Board of Trustees Annemarie Randle-Trejo; 4th District Orange County Supervisor Doug Chaffee; Anaheim Union High School District Superintendent Matsuda; Field Representative Rachel Rolnicki from the office of Congressman Lou Correa; District Director Norma Campos Kurtz from the office of Assemblyman Tom Daly and more.

“Anaheim is all about tourism,” said Anaheim Mayor Pro Tem Stephen Faessel. “We’re celebrating the opportunity of our Anaheim High students to consider careers in tourism.”


As the county’s leading advocate for tourism for nearly 20 years, the Orange County Visitors Association is the only visitor organization that promotes all of The OC. Comprised of every Destination Marketing Organization (DMO) in Orange County, as well as attractions, hotels, restaurants, retail establishments and service providers, OCVA is fortunate to represent an endlessly appealing destination – one that is versatile enough to tap into an enormous regional market of 20+ million people and a growing number of global travelers looking for their own unforgettable California experience. For more information about OCVA, please visit www.visittheoc.com. Tourism is an Orange County economic powerhouse creating nearly 180,000 jobs annually and $36 million of daily visitor spending. With more than 50 million visitors to Orange County last year and a 3 percent county-wide unemployment rate, there is no better time to build a bridge between tourism and hospitality businesses in need of motivated and forward-thinking employees and Orange County high school and community college students who seek challenging and rewarding employment and, ultimately, successful careers.


CONTACT: Cornerstone Communications

Elysse James

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