November 30, 2016
WHAT: Orange County, Calif. is rolling in the idea of a quick, sunny weekend escape to San Franciscans on Tuesday, Dec. 6 between the hours of 3:30 and 4:30 in Union Square. A coordinated street team, The Orange Travelers, will surprise passerbys by descending upon some of San Francisco visual icons, ultimately ending up at Union Square and staging a coordinated moment-in-time Orange County experience.
People participating in the activity will be able to win prizes supplied by Visit Anaheim, Visit Huntington Beach and Visit Newport Beach. One lucky winner will win their very own Orange County weekend getaway.
WHY: Orange County is just a short plane ride or road trip away from the Bay Area and offers so many different and surprising vacation experiences. The Orange Travelers one-day event is part of a broader program launched by Orange County destination marketing organizations to reinforce how convenient and easy it is to escape San Francisco’s cooler weather and come to sunny Orange County for a quick weekend getaway.
The larger integrated marketing campaign, OMGOC, launched in November by a consortium of Orange County (OC), California Destination Marketing Organizations (DMOs) targeting the San Francisco market to promote tourism to Orange County. The first-ever campaign went live with a series video segments and digital ad banners promoting the participating partners including Visit Anaheim, Visit Huntington Beach, Visit Newport Beach, Destination Irvine, Visit Laguna Beach, Travel Costa Mesa and South Coast Plaza.
IMAGES/VIDEO: Images and video will be available to media after the Dec. 6 event for distribution.